What is the first thing you notice about an online merchant when you visit it for the first time? Sure, there may be appealing images of the things for sale, as well as a pricing list. The copy on the site, however, is certain to catch your interest. Ecommerce text is used to tell customers about the products they are going to purchase. Ecommerce copywriting refers to any sort of text or copy used by an online shop to inform clients. It contains product details as well as much more. Ecommerce copywriting include your store’s “About” page, the language you use to tell consumers about the status of their purchases, and any content you employ to sell or promote your online store.
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Product page
What is the first thing you notice about an online merchant when you visit it for the first time? Sure, there may be appealing images of the things for sale, as well as a pricing list. The copy on the site, however, is certain to catch your interest. Ecommerce text is used to tell customers about the products they are going to purchase. Ecommerce copywriting refers to any sort of text or copy used by an online shop to inform clients. It contains product details as well as much more. Ecommerce copywriting include your store’s “About” page, the language you use to tell consumers about the status of their purchases, and any content you employ to sell or promote your online store.
Category pages
The primary purpose of your category page copy should be to tell your readers (and Google) about the subject matter of a certain category page. While this gives guidance, it also represents a chance to establish your company’s authority and boost conversion rates. A maximum of 100 words should enough.
The ‘Women’s Wedding Bands’ page at Tiffany & Co. is an excellent example of a tidy, informative category page. Take note of the evocative wording, “Symbols of enduring relationship and dedication…” and the restatement of what distinguishes them, “… made by Tiffany’s skilled artisans.”
About page
The purpose of your about page should be to introduce your whole brand. As a result, this is an excellent opportunity to explain your beliefs, create your tone of voice and purpose, and, indeed, what distinguishes you from the competitors.
If your home page is your profile picture, the about page is the vital paragraph beneath it, so use it to connect with your audience.
The screenshot below, taken from App Topia’s about page, nicely displays all of the above. The TOV is approachable yet being authoritative, and the goal is articulated as an identification of a problem, “Publishers need to know what applications to produce…” and so on.
Home page
First impressions are crucial, and your eCommerce site text should satisfy four major functions in 200-600 words to get off to the greatest start:
- Welcome and interact with your customers.
- Show that you can match user intent and provide guidance.
- Create a brand identity
- Uses your primary target term in the Meta Title and
- Meta Description.
